Jo Stickells

Designer and illustrator based in Glasgow.

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Narcissus - A Hedonistic Ballet Company
An immersive and exclusive ballet show unlike any other.

I chose an industry and philosophy at random as starting point on which to build a brand or campaign identity. This resulted in branding a hedonistic ballet company. The word Narcissist comes from the Greek god of vanity, who became obsessed with his reflection and as a result died and became a flower.The use of flowers is also a nod to the act of gifting, and throwing flowers for dancers on stage.